Export market orientation in universities: Bridging the gap between export marketing and higher education
نویسندگان
چکیده
منابع مشابه
The role of marketing effectiveness and capabilities on relation beetwen export market orientation on export performance Iranian handmade carpet companies
Today, the speed of change in the areas of technology, software and hardware, market knowledge and even the political economy of countries on the one hand and as well as the initiative with the speed of action in business areas has made companies face the challenge, it has become the era of competition today, which contributes to the extent to which a company achieves its own goals based on exp...
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External environment and the moderating role of export market orientation
Available online 11 December 2013
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The export market orientation means become coordinated and aligning of the organization and exporting company in operating areas with market strategic changes. Regarding the nature of various types of services, paying attention to the export of technical and engineering services in comparison with other services export and market orientation of this export has a special place. The purpose of th...
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The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located ...
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ژورنال
عنوان ژورنال: The Marketing Review
سال: 2014
ISSN: 1469-347X
DOI: 10.1362/146934714x14024778816878